A Restaurant Company Less Ordinary
A seamless fusion between cuisine, décor, lighting and
music, Deyafa creates leading venues that both define and reflect the
global city-region.
Street Credibility
Since opening its first bar/restaurant over ten years ago,
Deyafa is the force behind over twenty successful and influential restaurants,
cafes, bars and nightclubs in Cairo and The Red Sea region. Consistently
delivering locations equally celebrated for their inventive menus, fresh
and sophisticated environments and music to die for. Deyafa venues attract
a urbane and discerning clientele who demand the level of quality, service
and atmosphere that we deliver.
Cultural Matrix
Deyefa venues combine vernacular aesthetic and cuisine with
international and regional influences; both expressing and inspiring
the modern Arabic lifestyle.
We create inviting fusion menus featuring favorite international
dishes (French, Chinese and Japanese) infused with authentic local flavors.
Classic Egyptian and Lebanese cuisine are taken to new heights with
unexpected combinations of native ingredients such as Ravioli with Molokheya
and Falafel stuffed with salmon and dill. Traditional Cocktail mixers
are cast aside for unique and flavorful local juices like sugar cane,
hibiscus and cinnamon.
The Total Aesthetic
Combining the most exiting local, regional and international
trends in the kitchen, however, is just one part of the total Deyefa
aesthetic. With painstaking attention to even the smallest detail, we
execute our vision of a complete entertainment environment; fresh, exiting
and right for today.
Deyefa's interior design creates as much buzz as the food.
From modern redux to sumptuous and witty arabesque our inspirational
interiors draw upon a multitude of global and local cultural and artistic
influences. Custom designed furniture, original art by undiscovered
local talents and erudite lighting create original, cutting edge atmospheres.
Music is the heartbeat of Deyefa. Each bar, restaurant
and café has its own distinctive soundtrack created by our DJs
in the company's very own sound studio. Famous for mixing oriental and
world beats, a sample of our original club music, "Bamboo Hits"
is available on the Sony Music label. Deyafa also regularly hosts dance
parties with international DJs and concerts featuring local and international
artists for up to 5,000 people. Recent happenings include: Ravine, Claude
Challe, Pete Tong, Dave Seaman, and Ilham Al Madfai.
To maintain quality and artistic control at all times,
Deyafa keeps production and development In-House. Our 650 strong employee
roster includes DJs, artists and artisans in addition to world class
chefs and management.
Reinvention
If the total aesthetic is the heart of Deyafa, then reinvention
is our soul. From constantly changing menus and music, to finding new
expressions of the character and potential of established spaces, to
creating entirely new visions from the ground up, our company, like
our venues, is continually evolving. This process of renewal is the
foundation for both our past and future success. Join us on the journey!
Defaya and Equinox Graphics
The only thing that Deyafa does not produce in house is our
graphics, which have become as much a part of our identity as our food
and music. Equinox
Graphics, headed by Nermine Hammam, an accomplished artist in her
own right, have created our signature graphics from the start. Her modern
interpretations of classical arabesque motifs and use of sumptuous color
have heavily influenced graphic arts in Egypt and contributed to the
creation of contemporary arabesque style.